Dear Reader
Transform your social media presence and position yourself as the local real estate authority with this simple framework.
Day 1: Audit & Refresh
Action: Review your last 30 posts. Delete any outdated or underperforming content. Save the top 3 posts with the best engagement.
Tip: Keep what reflects your expertise or personality—ditch the rest.
Day 2: Educate to Elevate
Action: Share a “Market Myth vs. Fact” post. (Example: “Myth: Spring is the ONLY time to sell. Fact: [Your market] had 12% more competitive offers in fall last year!”)
Template 1: Educational Hook – Use stats, trends, or quick tips to showcase your expertise.
Day 3: Spotlight Client Wins
Action: Post a “Before & After” client story. (Example: “From overwhelmed first-time buyers to handing over the keys 🏡—here’s how we negotiated a $10k credit for Sarah & Tom.”)
Template 2: Client Success Story – Highlight problems solved, emotions, and results (no names needed).
Day 4: Engage Your Community
Action: Ask a question or run a poll. (Example: “What’s the #1 thing you’re looking for in a neighborhood? A. Schools B. Walkability C. Quiet streets”)
Template 3: Interactive Boost – Spark conversations to build relationships, not just followers.
Day 5: Behind-the-Scenes Day
Action: Share a “Day in the Life” clip or photo carousel. (Example: Staging a listing, local market prep, or your favorite coffee spot with clients.)
Tip: Be authentic. Let your personality shine!
Day 6: Repurpose Your Best
Action: Turn your top-performing post (from Day 1) into a new format. Turn a video into a carousel, or a tip into a 15-second reel.
Example: Transform a neighborhood guide into a “Hidden Gems in [City]” infographic.
Day 7: Batch & Plan
Action: Use the 3 templates above to create 3 posts for next week. Schedule them!
Tip: Consistency beats perfection—stick to 3 quality posts/week.
Next week, I’m sharing my 3 proven content templates that have helped realtor clients generate over $2M in commissions (yes, really!).
You’ll get my plug-and-play formulas for the
‘Educational Hook,’
‘Client Success Story,’
‘Interactive Boost’ posts
plus exact scripts, visuals, and captions to make posting effortless. No guesswork, no fluff… just actionable tools to position yourself as the authority and attract ready-to-act leads.
Stay tuned!
To your success,
Brook
