Hi Reader
As promised, I’m delivering those social media templates that have generated over $2M in commissions for my realtor clients. These are ready to use TODAY.
1. The Educational Hook Template
What it is: A quick-hit piece of market knowledge that positions you as the neighborhood expert.
The Formula:
- Start with an attention-grabbing statistic or myth
- Provide 1-2 sentences of insider perspective
- End with a simple question to drive engagement
Example Caption: “Did you know that homes with professional photos sell 32% faster? Many sellers skip this crucial step thinking it’s too expensive. I’ve partnered with a photographer who delivers magazine-quality shots at half the typical cost. What other listing prep questions do you have?”
Visual Recommendation: Split-screen before/after of a property with professional vs. amateur photos
2. The Client Success Story Template
What it is: A genuine celebration of your clients’ wins that subtly showcases your expertise.
The Formula:
- Begin with the client’s specific challenge (without names)
- Share 1-2 actions you took to overcome it
- End with the emotional payoff for the client
Example Caption: “They’d been outbid on 4 homes and were ready to give up. We analyzed the patterns in those losses and adjusted our strategy. This morning, they got the keys to their dream home – $15K under asking! Nothing beats that feeling of handing over those keys.”
Visual Recommendation: Photo of keys with a handwritten “HOME” tag (no clients needed) or the sold sign with your branding
3. The Interactive Boost Template
What it is: A participation-driving post that generates algorithm-friendly engagement.
The Formula:
- Pose a this-or-that question relevant to current home trends
- Share your own preference with a quick personal story
- Explicitly invite comments
Example Caption: “Dedicated home office or multi-purpose space? With remote work here to stay, I’m seeing buyers prioritize differently. I personally converted my guest room to a home office last year and haven’t looked back! What’s your preference? Drop it in the comments!”
Visual Recommendation: Side-by-side images of both options
These templates work because they deliver genuine value without feeling “salesy.” They position you as knowledgeable while remaining conversational and authentic.
