Hey Reader,
What if I told you the content you’re posting is actually DESTROYING your credibility instead of building it?
After reviewing hundreds of realtor profiles, I’ve identified 5 authority-killing mistakes that turn potential clients away faster than an overpriced listing:
1. The Disappearing Act 🏃♀️
Posting in bursts then vanishing for weeks. Inconsistency signals unreliability—exactly what clients DON’T want in a realtor.
2. The One-Note Wonder 🎵
Sharing only listings… listings… and more listings. Your audience tunes out when every post screams “BUY FROM ME!”
3. The Copy-Paste Culprit 📋
Using generic industry content everyone’s already seen. Your market insights should be YOURS—not borrowed from Zillow.
4. The Humble-Brag Blunder 🏆
“Just closed another multi-million dollar deal!” without context or value. Success stories need to TEACH, not just boast.
5. The Faceless Professional 👤
Hiding behind your brokerage logo. Remember: people hire PEOPLE. Your personality is your competitive advantage!
Quick Fix: Choose one authority killer from above. Spend 15 minutes today creating content that does the opposite.
Reply to this email with which mistake you’re fixing first—I’d love to hear your plan!
Turning scrollers into clients,
Brook Visser
@TheSizzleSystem
P.S. Know a realtor struggling with their social media presence? Forward this email—they’ll thank you for it!
P.P.S. Next week I’m sending you my “7-Day Content Resurrection Plan” — a day-by-day framework to transform your social media presence and position yourself as the authority in your market. It includes 3 content templates that have generated over $2M in commissions for my clients.
Keep an eye on your inbox!
See you next week!
