Hey Reader,
Most realtors struggle with what to post online. They either post too little and get ignored, or they post too much of the wrong thing and push people away.
The solution? A balanced content strategy built on 5 key pillars.
These aren’t random posts thrown together. They’re strategic, designed to attract, engage, and convert your audience into actual clients.
Here’s what they are:
- Authority Content – Establish yourself as the go-to expert. Share market insights, success stories, and case studies to prove you know your stuff.
- Personal Content – People work with people, not faceless brands. Show your face, your process, your wins (and even your lessons learned).
- Educational Content – Teach your audience something useful. Buying tips, selling strategies, market trends—help them make smarter real estate decisions.
- Social Proof Content – Testimonials, client success stories, behind-the-scenes—let others do the selling for you.
- Promotional Content – You’re in business to sell. Showcase listings, offer free consultations, and create irresistible calls to action.
Looks what’s coming next week:
Are you unknowingly sabotaging your authority with the content you’re posting?
Mark your calendar—you won’t want to miss this.
See you next week!
Brook Visser
@TheSizzleSystem
